CV & Portfolio
Nice to Meet You!
I’m Jasmine, a Freelance Social Media Strategist & Designer with experience managing multiple brand accounts across various industries. I specialise in social media management, content creation, and community engagement, helping businesses build strong digital identities. Let’s work together to elevate your brand’s online presence!
Portfolio
Design & Rebrand
As a freelance designer, I independently led the rebrand for Wax Melt Boutique GB, crafting a fun and feminine visual identity to reflect the brand’s handmade wax products. I developed a custom logo featuring a wax burner icon and playful bubble typography, supported by a bright, confident colour palette. The project included packaging design, social media assets, and brand guidelines to ensure consistency across all customer touchpoints.
Editorial Design
I designed a print layout for Fashion Social, a student-led magazine. For the December issue, I developed a men’s gift guide concept that combined clean editorial styling with the luxury design aesthetic. Framed as a fictional sponsorship by Kiehl’s, the layout played with muted tones, generous white space, and curated product selections to evoke a premium feel while staying accessible. Balancing my academic goals with real-world design skills, the final spread delivered a sophisticated yet approachable feature that aligned with the magazine’s identity, target audience and brief.
Social Media Concept
As a freelance social media strategist, I developed a creative marketing concept for Stylist Laura Fawcett to promote her new digital wardrobe styling service. To overcome the challenge of visualising an abstract offering, I drew on 90s nostalgia - referencing Clueless and Cher’s iconic digital wardrobe to create a relatable and memorable hook. The concept was brought to life in a playful Instagram reel, executed by Laura, which effectively captured audience interest and communicated the service’s value in a fresh, engaging way.
Community
Engagement
As a freelance social media manager, I led the instagram community engagement services for Stylist Laura Fawcett. Engaging through likes and comments with her digital community and other accounts in her industry. This project yielded impressive results, increasing the number of account followers and overall post engagement whilst simultaneously decreasing the number of unfollowers. These statistics are comparing the month prior and month after eight weeks of community engagement service.
